Chief Operating Officer
As Rochester’s professional sports landscape was growing in the 1990's, Ford began his career with the Buffalo Sabres organization, and spent 7 years as the Director of Ticket Operations for the AHL's Rochester Americans Hockey Club & Rochester Knighthawks Lacrosse Team. During the 1996 Americans Calder Cup Championship and the Knighthawks 1997 MILL World Championship, he led their ticket department to records in game attendance, group ticket sales and season ticket membership.
Ford also spent 9 years as the Director of Marketing for the Anheuser Busch family of brands in the Rochester region, with key responsibilities in negotiating, managing and growing local sports partnerships, events and leading all marketing efforts regionally for those brands. After working as Vice President of Marketing for a regional entertainment corporation, he spent time with The Berry Company leading the Northeast Region Digital Account Management Department .
Taking over the franchise in January of 2014, his responsibilities with the Rattlers include overseeing the team’s day to day business operations, Marketing, PR, Ticket Sales, Creative, Game Day Operations, Fan Development, Community Relations, Budgeting and all corporate partnerships.
Mr. Ford is a graduate of St. John Fisher College in Pittsford NY with a Bachelor of Arts degree in Communications. He resides in Fairport NY with his wife Ashley, son Lucas & daughter Madison.
You can contact Brad at (585) 340-6905 or email@example.com
421 Penbrooke Drive, Penfield NY 14526